AskWa update – Marketing that Works: Get your students to use Ask WA

by Nono Burling, Washington State Library

The AskWA Users Group online meeting on November 7, 2014 considered why some libraries have a high adoption of the Ask WA 24/7 chat service by their patrons.

Guest presenters Michael Rene Wood and Deanna Sukkar from Shoreline Community College shared the story behind a highly successful marketing blitz last spring quarter. Participants shared questions and ideas, and viewed materials from SCC’s Ray Howard Library “LibrarianChat” marketing campaign. Here is a link to the recording of their meeting.

During the meeting a few people also requested a copy the presentation slides that were used. If you download the files they will revert to how they are supposed to look. Mike and Deanna also have included their email addresses and are happy to answer questions. In Blackboard recordings any links placed in the chat box are live even in the recording so if you find something of interest click away.

Thanks to those who were able to be there live and in person and for those that watch the recording, enjoy…

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